Roots & Vision
Manifesto
Live through small things, be like children
value family and loyalty among friends.
LOVA finds well-being in balance and
bases its entire message on giving.
A project of love that aims to be loud
and make noise in a self-absorbed society
to remind us the ultimate purpose of living
and to always be brave.
Limited Pieces
We don’t make clothes—we make art. Every piece is designed with intention, carrying a message, a statement. Our drops are highly exclusive, each piece available only for a short period of time and in very limited quantities. Once they’re gone, they’re gone.
No restocks—just fresh ideas. Because true creativity doesn’t look back, it keeps moving forward. If you own a piece, you own a moment, a part of something that will never exist again, like experiences in life.
Let me introduce myself
I could tell you I’m a fashion enthusiast, but the truth is, I just love painting. To convey an idea, evoke a feeling, or capture an emotion in an illustration —that’s my definition of success.
I’m Alejandra, an artist, a thinker, a friend. And I come from the best city in the world: Madrid.
I believe we’re all born with a gift, a talent, and I’m grateful I found mine— Not because I am good at it, because who can measure that in art? but because it sets my heart on fire.
Roots
Ten years ago, when a permanent job meant stability, I dared to jump into the unknown world of entrepreneurship.
Have you ever felt your stomach scream so loud you can’t ignore it? God speaks through the guts.
After a decade, I built something meaningful, but my stomach screamed again, and I chose to move on. That choice reshaped my destiny.
- “Why that choice?"
- " I need to put my talents at the service of others."
Vision
After these years, I feel the need to go further, to convey what I have learned in the best way I know and help others do the same. To convey a message where every storm finds its end in love, where people are inspired, are family, share the same values, and above all, are brave.
I kindly warn you that if you are looking for clothes to cover your body or just liked the colors, this is not your place.
Here, we jump into the pool, share lessons, strive, bring our talents to light, and put ourselves at the service of others. And, of course, all under the stimulating challenge of making the best T-shirts in the world, and if you manage to get one, you will see that I am right.
But if you felt a pinch in your guts, welcome home.
